Gevaldig Sh’begevaldig – Lipa

About the project:

Lipa Schmeltzer is back again, this time singing the praises of Kosher CBD’s Focus gum in an all new Sparks Next music video titled Gevaldig.

Offering a lighthearted look at the benefits of Kosher CBD’s newest sugar-free FOCUS gum, Lipa channels his inner artist as he tries to paint a portrait of Chasidic men and boys. But Lipa finds himself hard pressed to bring his vision to life on canvas, often with very entertaining results, as he imagines his subjects atop a Brooklyn Bridge support beam and interacting with a cow in a green pasture.

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